Paramount Ditched the Upfront Glam for Smaller Events. Its Ad Sales Chief Thinks It Meets the Moment
A few years ago, Paramount Global ditched its annual upfront show at New Yorks Carnegie Hall, opting to hold smaller, more intimate presentations in Chelsea, with more room to talk to the media buyers and CMOs to understand what they were looking for during the breaks. There is plenty of opportunity for conversation, and theres a lot to talk about,...
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