Max Eisenbud has been promoted to head of client representation for WME Sports, overseeing the Hollywood talent agencys business across tennis, golf, action sports and sports content.

The longtime tennis agent was most recently head of clients for the agencys IMG Tennis division, which he will continue to lead.IMG Tennis clients include Grand Slam champions Carlos Alcaraz, Coco Gauff andIga Swiatek,as well as Serena Williams, John McEnroe, Andy Murray, Taylor Fritz, Ben Shelton and Frances Tiafoe.

WME Group co-chairmanChristianMuirhead said in a statement: There are few individuals like Max Eisenbud, an agent and a leader who is passionate, creative, and one of the hardest working people in our business. Over the past 25 years he has developed some of the worlds top tennis players and transformed IMG Tennis into the undisputed leader. Max is a natural fit to lead WME Sports into the future where we will continue to invest and grow under Maxs leadership. Having joined IMG in 2000, Eisenbud went on to represent champions Maria Sharapova and Li Na as they built up commercial ventures away from the tennis court. Eisenbuds team at WME Sports will include Lee White in sports content, Josh Levy on the broadcast group front, and Mike Zavodsky in the property solutions business.

WME Sports represents athletes, broadcasters, executives and institutions driving the sports industry worldwide by negotiating contracts, major brand deals and launching media ventures.The new role for Eisenbud follows WME parent Endeavor going private once more as part of a $25 billion deal by Silver Lake, and the the newly-private businesses going by the name of WME Group.

WME Group includes the WME agency, marketing firm 160over90, IMG licensing, and the unscripted studio Pantheon Media Group (formerly named Asylum Entertainment).