Sunk Costs
Sunk costs refer to the expenses that have already been incurred and cannot be recovered or changed, regardless of any future actions or decisions. These costs are considered irrelevant in decision-making because they are already spent and cannot be recouped.Characteristics of Sunk Costs
There are several key characteristics of sunk costs:Examples of Sunk Costs
Here are a few examples to illustrate the concept of sunk costs:- Research and Development: A company invests a significant amount of money in research and development for a new product. If the product fails to generate expected sales, the money spent on research and development becomes a sunk cost.
- Training Expenses: An organization invests in training programs for its employees. If an employee leaves the company shortly after the training, the training expenses become sunk costs.
- Marketing Campaign: A company spends a large sum of money on a marketing campaign for a product. If the campaign does not result in increased sales, the money spent on the campaign becomes a sunk cost.
Implications in Decision-Making
Understanding sunk costs is crucial in making rational and effective business decisions. By recognizing that sunk costs are irrelevant, decision-makers can focus on the future costs and benefits associated with a decision, rather than being influenced by past expenses that cannot be changed. This helps in avoiding the sunk cost fallacy, where individuals or organizations continue investing in a failing project or venture simply because they have already invested significant resources into it.By disregarding sunk costs, decision-makers can make more objective and rational choices, considering only the potential future outcomes and benefits of a decision.
Keywords: decision, future, expenses, already, making, benefits, training, campaign, decisions










