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UTA, Michael Kassan Settle Litigation Over Exit
UTA, Michael Kassan Settle Litigation Over Exit-August 2024
Aug 23, 2025 8:48 PM

The legal showdown between Michael Kassan and United Talent Agency over the MediaLink founders exit has settled.

UTA and Michael Kassan have agreed to amicably end their dispute, said UTA and Sanford Michelman, a lawyer for Kassan, on Thursday. The parties are not at liberty to comment further.

Terms of the agreement werent disclosed.

The timing and announcement of Kassans departure fueled bad blooded litigation. Last year, UTA revealed that it had terminated him for cause on March 7 for misappropriation of company funds. After, Kassan said he had resigned on March 6 over how the agency ran MediaLink, which UTA acquired in 2021 for $125 million. In an arbitration action initiated by Kassan days after the revelation that named chief executive Jeremy Zimmer, he claimed that the agency reneged on certain terms relating to what he would oversee at UTA and allowances for his special expenses budget. He maintained that he had resigned before he was terminated.

UTA, in a lawsuit filed in Los Angeles Superior Court on the same day as its announcement that it had terminated Kassan, accused the executive of treating company money as a personal slush fund.

In 2003, Kassan founded the strategic advisory firm MediaLink, which was then acquired by UK-based Ascential in 2016. Five years later, UTA bought the company after an aggressive courting effort. As part of the deal, Kassan remained as chief executive of MediaLink and became a partner at UTA.

By Kassans telling of events, the agency schemed to silo MediaLink and pressure him into increasing prices, on top of refusing to invest in the firm and slashing its marketing spend. He said he submitted his resignation on March 6, with an effective date of April 5 unless changes were made at the company.

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