More than three years ago, The New Yorkers unionized employees authorized and threatened a strike during a contentious first contract negotiation that culminated with scores of protestors descending on the Greenwich Village home of Cond Nast executive Anna Wintour days before a deal was ultimately reached.

Now, as the labor group is in the middle of negotiating a second contract with mothership Cond Nast, it is applying similar pressure. In a vote that took place Wednesday, The Hollywood Reporter has learned, one hundred percent of voting members of the bargaining unit opted to authorize a strike. According to the union, out of 101 eligible voters, 100 participated in the contest and voted yes. A strike authorization vote does not mean a strike will occur, but it gives a union power to call one when it deems necessary.

We presented management with a pledge signed by 99 percent of our members saying that we are ready to do whatever it takes to win a fair contract, says deputy poetry editor and The New Yorker Union unit chair Hannah Aizenman. Weve been escalating since then. Weve done marches on the boss. Weve been very visible in the office and we havent seen the kind of movement at the table that we need to see.

The timing of the authorization vote is no coincidence. The move comes less than a month before this years edition of The New Yorker Festival (Oct. 25 through 27), which is set to feature guests including Rachel Maddow, Julianne Moore, Liz Cheney, Jean Smart, Dax Shepard and Sara Bareilles. The union managed to disrupt the publications same marquee event during its last contract negotiation with a digital picket campaign that saw two previously scheduled guests U.S. Rep. Alexandria Ocasio-Cortez and Sen. Elizabeth Warren drop out of the proceedings.

We remember from our first negotiation that the thing that really got us the strong terms that were looking for this time around was direct concerted activity, says Aizenman, who adds that the union won a just cause contract provision after its previous festival picket. The magazine staffers first union contract took two years and several months to get over the finish line.

Adds associate photo editor Allie Monck, who is on the unions bargaining committee, of targeting the festival, Its a really prime opportunity for us not only to have a direct impact on the magazine but also on the industry.

THR has reached out to Cond Nast and The New Yorker for comment.

The New Yorker union, which represents fact-checkers, copy editors, story editors and photo editors, among other roles, has been negotiating its latest pact with Cond Nast for more than six months. (The magazines staff writers are not included in the union.) According to the union, its first contract expired on March 31 while its provisions such as a no-strike clause were in effect only until July 28, offering the ability to call a work stoppage.

Labor and management are currently stuck on contract language that governs work staffers can perform outside the magazine, the union says. It claims the company is demanding overly broad and highly invasive restrictions on labor outside its purview. The parties are also deadlocked on layoff protections and issues related to salary floors and general wage increases. On Sept. 30, the union tweeted that management had offered a new minimum of $61,500, or $1,500 more than the previous minimum, while the union was asking for $67,000.

Earlier this year, meanwhile, The New Yorker Unions umbrella labor organization, the NewsGuild of New York, waged a separate labor battle against Cond Nast. Its union representing GQ, Vanity Fair and Vogue staffers staged a 24-hour walkout on the day of Academy Award nominations announcement and later threatened a strike coinciding with the Met Gala. A strike was ultimately averted early in the morning of the same day as the annual fashion showcase.

In a statement, NewsGuild of New York president Susan DeCarava reiterated that similar tactics could be used at The New Yorker this fall. Unless Cond Nast management agrees to enshrine in a contract the value of our members work, we will see them at The New Yorker Festival later this month, she said. We dont need to purchase tickets. Were inviting ourselves.