Olympic Gold medal track and field star ShaCarri Richardson has signed with Wasserman.

The sports, music and entertainment company will represent the U.S. sprint star as she expands with brand marketing deals in the U.S. and internationally. Richardson became a sports star in 2019 when she broke a 30 year-old collegiate 100 meters record as a freshman at the NCAA Division I Championships at age 19.

In 2023, she claimed the U.S. national title in the 100 meters and went on to win gold in both the 100 meters and 4100 meters relay at the World Championships. Running for Team USA at the Paris Olympic Games, Richardson earned silver in the 100 meters and gold in the 4100 meters relay. The Dallas native and Team USA star will be repped by Lindsay LaBennett for marketing representation at Wasserman, with a focus on expanding Richardsons brand globally.

ShaCarri is a powerhouse of a woman who knows exactly who she is, what shes capable of, and the impact she can have on the world. Were excited to be part of her team to support her business and her brand, LaBennett said in a statement.

Wasserman secured for Richardson a recent deal with Hyperice, a wearable and mobile footwear company, and had the sprint star team up with the Turtles chocolates brand for their Slow Good marketing campaign. The American track star plans to partner with the 50th Annual Colgate Games in 2026, a major amateur track and field series in the U.S.

Im excited to welcome Lindsay alongside Ashley, Emanuel, and so many others who have been instrumental in helping me build this foundation. The groundwork is in placenow its time to take over the world, Richardson said in her own statement.

Wassermanwill work with ShaCarris business team including manager and publicist, Ashley Blackwood, and her agent, Emanuel Hudson.