David Eilenberg, the head of content for Roku, is exiting the streaming platform to become creative director at the production company ITV America, the studio behind shows like Love Island USA, Hells Kitchen and Queer Eye.

Eilenberg, who previously worked as the studios chief creative officer before jumping to Roku in 2022, will oversee the companys full slate of unscripted programming.

Im so proud to have been part of Rokus success story, including doubling the size of the Roku Channel as it became the fastest-growing service in all of streaming, Eilenberg said in a statement. At the same time, Im overwhelmed with excitement to return home to ITV, its best-in-class teams, and the creative process thats ultimately where my heart lies. Its become a new world in a short time, and I cant wait to help bring the next wave of hit television, digital, and branded content to life.

David comes back with a wealth of knowledge and insight in tech and a deeper understanding of our clients at a data-driven level that will help us unlock a very complex marketplace, added ITV America CEO David George. Hes a big part of ITV Americas secret sauce: he knows what works, he knows whats next and, most importantly, he knows how to have fun doing it. Alongside Adams ability to create and elevate opportunity, and Danielles business acumen, were gettingthe band back together. Im even more excited than when Rage Against the Machine reunited.