Powerhouse digital creators rep RebeccaRusheenhas joined Hollywood entertainment and sports agency Creative Artists Agency as an agent in its Creators division.

Rusheenstarted out in 2019 with Abrams, which later became A3 Artists Agency. She moved to the Gersh Agency in 2024 when it acquired A3s digital and non-scripted divisions.

During that time, she has grown the brands of digital creators, turning Internet fame into successful media careers. That includes TikTok star Reece Feldman, Hollywoods go-to Gen Z whisperer, after having created content for Barbie,Indiana Jones and the Dial of Destiny,Fast X, Cannes, the Golden Globes and the Oscars.

Feldmans short film Wait, Your Car?starring Whitney Peak, Ruby Cruz, Minnie Mills and Noa Fisher, premiered in Cannes. Rusheen also repped Yesly Dimate, getting the TikTok and Instagram star ready for Hollywood acting roles in the romantic comedy Before We Begin and the crime thriller Eugene the Marine, as well as becoming the influencer face for Calvin Klein, Dior, Gucci, and Miu Miu.

Rusheen joins CAA as the fast-growing creator economy continues to power Hollywood as its digital disrupters fuel studio talent pipelines, drive marketing strategies and redefine who becomes a star.

Rebeccais a highly respected and forward-thinking agent, renowned for her sharp instinct in identifying exceptional talent and strategically guiding ambitious, multi-hyphenate careers to long-term success. We are thrilled to have her join our growing team and excited to see the impact she will undoubtedly make at CAA, and across our industry, CAAsBrentWeinstein, a member of the agencys senior leadership team overseeing the Creators division, said in a statement.

CAA Creators represents digital video and audio influencers as they reach into film, TV, publishing, consumer products and live touring.

CAA Creators represents leading creators like Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. In the last year, the division signed new creators like Dhar Mann, Jesser Bucketsquad, Mythical Entertainments Rhett Link, Deestroying and Airrack.