Longtime Hollywood publicist Ina Treciokas has launched Ingenuity Group as a talent and brand consultancy shop.

The former partner at Slate PR has chosen a solo venture after one of the industrys highest-profile publicity firms that represents a long list of A-list stars, creators, talent and events chose to close its doors. Four of Slate PRs founders Stephen Huvane, Simon Halls, Robin Baum and Andy Gelb went on to form a new firm called Apex Public Relations.

Ingenuity Group will join founder Michael Nymans Acceleration Community of Companies as part of its specialized marketing service offerings. Treciokas will be based in the Los Angeles office of DKC, the communications firms led by CEO Sean Cassidy, and will work closely with DKC and other ACC agencies. Traditional publicity is not enough todays talent needs brand stewardship. Ingenuity Group helps clients shape their narratives, expand creative platforms, and uncover opportunities that are as multi-dimensional as they are. Joining ACC gives us the ability to deliver bespoke strategies backed by analytics, cultural intelligence, and creative collaboration, Treciokas said in a statement.

Treciokas brings a client roster that includesSarah Jessica Parker, Harrison Ford, Woody Harrelson, Justin Theroux, Liev Schreiber, Allison Janney, Camila Mendes, Owen Wilson, Mike Myers, Ben Kingsley, John Leguizamo, Jon Favreau, George Lopez, Charlie Cox andDavid Schwimmer.

Ina delivers world-class communications in an industry undergoing massive transformation. Her vision, paired with our resources and expertise, positions Ingenuity Group to redefine how talent, brands, and creators connect with culture, ACC CEO Nyman added in his own statement.

Ingenuity Group will look to blend traditional publicity with brand innovation and cross-platform strategies.

Inas instincts, relationships, and creative vision make her an extraordinary addition to DKC and the broader ACC community. Her leadership adds a dynamic edge to our entertainment practice while opening bold, culturally resonant marketing opportunities for our clients, DKCs Cassidy said.