The impact of artificial intelligence, particularly generative AI, on the media and entertainment industries was a topic of debate at the Media Telecoms 2025 Beyond Conference in London on Tuesday.

Organized by Deloitte and Enders Analysis, the event featured a panel entitled News and media in the AI age, featuring panelists Anna Bateson, CEO of Guardian Media Group, Rich Caccappolo, CEO of DMG Media, Anna JonesCEO of the Telegraph Media Group, which has agreed to be acquired by RedBird, Jon Slade, the CEO of the Financial Times, and ITN CEO Rachel Corp. Bateson emphasized that it was wrong to assume that a compromise on existing copyright and intellectual property protections was needed to ensure technological innovation.

Jones suggested media companies could collaborate on our own technology. Corp echoed that, sharing: We want to protect our brands while working together.

Slade brought a comparison to an international defense alliance into play at that stage. Someone described it as a kind of NATO for news, he said. At the moment, were all spending an enormous amount of money, each incremental to last years budget, in just trying to hold stuff back. So theres a good argument for a lot more collaboration around all aspects.

Meanwhile, we havent signed any [AI] deals yet, Caccappolo shared. We are ready. We are willing to do it. But he emphasized that the terms have to be right and copyright has to be valued.

Would he be up for a NATO for news? I hadnt used that terms before, but that might be the thing that cracks open the dam, he suggested. What Im most interested in now is a way for us to prove that if AI companies work with us, we can help train their models faster, more efficiently, more accurately. And thats worth something, and that should be the catalyst.

The panelists on Tuesday also agreed that a proposed opt-out rule in the U.K. approach to AI, allowing AI companies to use copyrighted works unless the holder actively opts out, is not the right approach. Instead, they agreed that an opt-in approach should be used.

The panel came after Lisa Nandy, U.K. Secretary of State for Culture, Media and Sport in the Labour Party government ofPrime Minister Keir Starmer, promised the London media conference earlier in the day that the government was focused on a win-win approach to AI policies and regulation. We are determined to find a way forward that works for the creative industry and creators, as well as the tech industries, she said.

Later in the conference day, Vanessa Kingori, managing director of technology, media, and telecoms at Google, will also discuss AI.

Tuesdays conference also featured top executives from the likes of the Walt Disney Co., the U.K. public broadcaster BBC, streaming giant Netflix, and Comcast-owned Sky and Sky Studios.