Mr. Beast, Logan Paul and KSI are teaming up to tackle lunchtime hunger.

The popular content creators are joining forces to launch a new product called Lunchly, a grab-and-go product that they describe as a better-for-you lunch option than competitors like Lunchables.

Mr. Beast (real name Jimmy Donaldson) and Paul and KSI, of course, have already found success in the food and beverage categories, with Feastables chocolate bars and Paul and KSIs Prime beverage brand all becoming ubiquitous in stores across the country. Lunchly will include a Feastables bar and a Prime beverage in every box, the company says. It will launch with three options, all of which seem to fit neatly into the existing packaged lunch market: Turkey Stack Ems, Pizza, and Fiesta Nachos.

Our end game has always been to not only provide high quality products, but also healthier alternatives, said Paul in a statement. Thats why were entering the lunch grab-and-go market. Its been dominated by Lunchables since we were kids ourselves and its time to provide a better option for those looking for a convenient, healthier choice.

Were bringing the biggest creators together to do something thats never been donedisrupt the lunch market for kids with healthier, better-tasting options, said Donaldson in a statement. Lunchly is all about giving kids a fun, grab-and-go meal thats not just delicious, but also good for them. Were here to change what lunchtime looks like for the next generation.

Content creators and influencers have found that starting businesses outside of the content space can be incredibly lucrative, with many creators (including Paul and Donaldson) raising tens of millions of dollars to grow these upstart brands.

I know for a fact that Walmart and a lot of these retailers are now going, OK, what Jimmy did in chocolate, what Logan [Paul] did in hydration [with beverage brand Prime], are creators building in other categories? And should we be more aggressive? Reed Duchscher, CEO of creator management firm Night Media, which reps Donaldson for his Feastables business, told The Hollywood Reporter earlier this year.