MoviePass is launching its own kind of fantasy sports league, but for film releases, box office results and more.

The company behind the subscription service is launching a fantasy gaming platform called Mogul in which users can compete in tournaments, head-to-head matchups and solo challenges in which they predict box office results, weigh in on per screen averages, sentiment scores and awards.

MoviePass is planning an international beta launch of the product Thursday. The company says that 400,000 users have joined the early-access waitlist. Like in fantasy sports, users will create their own league with teams and players. In this version, each user will have a studio and will select movies, actors and directors.

In the same way youre playing around outcomes of games, here youre also playing around outcomes of box office and performance, Stacy Spikes, co-founder and CEO of MoviePass, said in an interview with The Hollywood Reporter.

At launch, the product will be in play mode with an in-game currency, but where no real money is exchanged. The plan is to move it to a second phase, in which users will be able to pay for upgrades, and eventually to a third phase in which users can win money. The app is backed by Mysten Labs and Animoca Brands and built on the Sui blockchain.

Over time, Mogul is designed to integrate with the MoviePass app and the company is mulling eventually introducing a model in which users pay an entry fee to compete or pay a fee per transaction on the app.

The launch of Mogul comes as MoviePass seeks to compete with other movie subscription services, which are often tied into the theaters themselves and thus can give out perks such as free snacks or early access to films.

We think you cant just stand still, and you need to think, How can I create engagement? How can I create stickiness? How can I create return value? And how can I give value add? Whether its just to the subscription or to the whole ecosystem, Spikes said.

Spikes, who co-founded MoviePass and launched the service in 2011. Helios and Matheson bought a majority stake in the company in 2017, and the service lowered its price to $9.95 a month, which gradually drove the company to bankruptcy. Spikes reacquired the company in 2021 and relaunched in 2022.

Since then, MoviePass says it has had two profitable years with its new business model, which assigns a certain number of credits based on the title and the time and date of the movie showing. Spikes said the company has also been integrating more theater partners to allow users to choose their own seats and get QR codes within the app.

The company raised a seed financing round in 2023, led by Animoca Brands, a game software, blockchain and venture capital company, and the company said it was pursuing a Web3 strategy, which included using artificial intelligence to help create better marketing opportunities for studios. In 2024, the company received funding from Comcasts Forecast Labs.

We ended 2024 profitably. We ended 2023 profitably, Spikes said. But we want better growth metrics, and so we want additional ways to put things in the ecosystem to be able to help continue with that.