CAA and Bad Robot veteran Brian Weinstein has joined Lionsgate as co-CEO of 3 Arts Entertainment and senior advisor to the office of the CEO.

Weinstein, who was most recently president and COO of J.J. Abrams Bad Robot banner, will work closely with Lionsgate CEO Jon Feltheimer to guide strategic moves and expansion by the Hollywood studio. That comes on the heels of Lionsgate increasing its majority stake in 3 Arts in Jan. 2024.

Weinstein also becomes co-CEO of 3 Arts along with Michael Rotenberg and will head up the Los Angeles-based management firm under the leadership of its partners. Brian is an entrepreneurial executive with the background and skills to work with 3 Arts leadership in continuing their companys dynamic growth, Feltheimer said in a statement. At Lionsgate, Weinstein will continue in an executive role he in part led at Bad Robot, where he worked closely with co-CEOs Abrams and Katie McGrath, while overseeing the production banners daily operations. He also helped spearhead Bad Robots growth in its existing businesses, including a strategic partnership with Warner Bros., while developing new revenue streams and alternative financing options.

The partners at 3 Arts have built a world-class management firm positioned to diversify and capitalize on our industrys current disruption. At Lionsgate, I cant wait to help the company continue to navigate the evolving media landscape and to contribute to its highly entrepreneurial culture, commitment to excellence and spirit of innovation, Weinstein, who also was head of global client strategy at CAA before joining Bad Robot, said in his own statement.

He joins Lionsgate on the heels of Lionsgate Studios debuting as a standalone, publicly traded company, having been formed by combining Lionsgates studio business with Screaming Eagle Acquisition Corp. (SEAC), a special purpose acquisition company. The Hollywood studio forecasts it will complete a full separation of its studio and Starz businesses by the end of 2024.

On the TV front, Lionsgate is looking to lessen the impact of a global TV industry contraction by leveraging the talent base at 3 Arts, the newly-acquired eOne business and a newly-restructured unscripted TV business.