Jeff Shell has sued a self-deputized crisis communications adviser for extortion and defamation, a countermove to an earlier lawsuit accusing the Paramount Skydance president of reneging on a deal involving a TV show.

Shell, in a cross complaint filed on Monday in California state court, alleges the adviser, R.J. Cipriani, threatened to falsely accuse him of violating federal securities laws involving Paramounts $7.7 billion UFC media rights deal if he didnt comply with demands. He says Cipriani has been advancing an utterly false tale that the exec improperly disclosed confidential details about the company business dealings in an extortionate campaign to leverage a lucrative settlement.

Cipriani, the high-stakes gambler at the center of the dispute, sparked an internal investigation and SEC inquiry into Shell for allegedly disclosing details about the timing and structure of the UFC deal almost a month before its August 2025 announcement. Before that, he had had been acting in a informal public relations capacity for the exec. He sued Shell last week for allegedly backing out of a deal to pick up an English-language format of a Roku reality show he co-created and exec produced as payment for providing crisis communication services.

More to come.