Hallmark Media has elevated John Matts to president, in a leadership change at the company that operates Hallmark Channel. Matts was most recently COO of Hallmark Media after joining as CFO in 2022.

In his new role Matts will oversee advertising sales, culture, distribution, finance, research, and strategic insights, and will report to Hallmark Cards CEO Mike Perry. Darren Abbott, Hallmarks chief brand officer and the top creative executive at the company, will continue in his role, reporting to Perry.

Johns proven leadership, strategic insights, and deep understanding of our brand, business, and the industry make him ideally suited to drive the evolving Hallmark Media business into the future, said Perry in a statement.

In addition, Hallmark Media named Jessica Tasler Noble chief culture officer, moving over from HallmarkProduct Retail, and succeeding Sabrina Wiewel, who will now serve as executive VP of Crayola Studios.