DNEG,the London-headquartered VFX and animation house that has won Oscars for the likes ofDuneandTenetand has also worked onThe Last of Usand season 4 ofStranger Things, has named Jeff Lehman executive producer for its Immersive Experiences division, DNEG IXP.

He joins the company from NBCUniversal, where he served as assistant director, media production for Universal Creative.

Lehman brings over 20 years of experience to his new role at DNEG IXP, including a decade leading large-scale global projects for Universal Destinations Experiences, where he oversaw media creation from blue sky development to facility installation across Universals global parks, the company said. Key projects include Harry Potter and the Battle at the Ministry, Transformers: The Ride 3D, Despicable Me: Minion Mayhem, Hagrids Magical Creatures Motorbike Adventure, Jurassic World: The Ride, and many others.

In his new role at DNEG, Lehman will get to further develop DNEG IXPs digital production services offering and guide the companys clients and partners through the creative process for experiential entertainment with a story-first focus, managing the full lifecycle of projects from concept through on-set direction, visual effects and post-production, and on-site integration, the company said. DNEG IXP utilizes DNEGs Academy Award-winning visual effects capabilities and the AI-driven technologies developed by fellow Prime Focus Group company Brahma, to deliver breakthrough creative experiences across theme park experiences, location-based entertainment, advertising, gaming, music, and more, according to the firm.

Were breaking the boundaries of traditional screens and bringing storytelling into the physical world, said Lehman. With DNEGs legacy of award-winning artistry and technological innovation, this is a rare opportunity to redefine how audiences experience narrative blending the cinematic with the tangible to create fully immersive, location-based worlds. Its an exciting new frontier in experiential entertainment.

Added DNEG president of VFX Rohan Desai: We have worked closely with Jeff over a number of years on some truly outstanding experiential attractions for Universals global theme park portfolio, and I have always admired his knowledge, clear creative direction, and drive. As a filmmaker himself, Jeff brings a unique perspective to the creation of narrative-driven media for experiential attractions, which complements his technical expertise and extensive hands-on experience.