Sandy Liang and her eponymous fashion label has signed with Lighthouse Management + Media for representation.

Lighthouse will handle all areas of representation, including brand strategy, partnerships, media, and long-term business development.

Known for blending nostalgic femininity with downtown New York sensibility, Liang has cultivated a fiercely loyal global following through collections that fuse romance, playfulness, and cultural authenticity, read the signing announcement. In addition to her own bow-laden label, the New York-based fashion designer has had numerous collaborations with brands that include Gap, Target, Baggu and Beats by Dre. These partnerships, like ones with Vans and Solomons, sell out quickly and become fodder for social media, as well as breathless coverage at legacy publications, including Vogue and the New York Times.

One of Sandy Liangs most valuable traits as a designer is her ability to create not just clothes, but also a fantasy, reads the Vogue coverage of Liangs Spring 2026 ready-to-wear show.

Started in 2014 after Liang graduated from Parsons School of Design, the Sandy Liang label broke out in the early 2020s, becoming synonymous with subversive ultrafeminine attire. The brand, with a flagship store of the Lower East Side, has been recognized by the Council of Fashion Designers of America, and regularly shows during New York Fashion Week to both critical and commercial success.