Hailey Bieber Strikes $1 Billion Deal to Sell Rhode to e.l.f. Beauty
Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty in a blockbuster $1 billion deal. e.l.f. announced the acquisition Wednesday, with plans to add the fast-growing beauty brand to its stable that already includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Naturium, and Well People. Rhode had total sales...
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