Mickey vs. Shrek: Inside the Multibillion-Dollar Theme Park War
On May 21, NBCUniversal trotted out stars, drones, fireworks, giant Bellagio-esque water fountains, and narration from Steven Spielberg to officially open its biggest bet yet on immersive experiential entertainment: Epic Universe in Orlando, Florida. But a few hours before the celebration, Comcast CEO Brian Roberts was still reflecting on what the proud moment for his company really meant. Standing on...
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