The future of Warner Bros. Discovery may be in question, but the company is proceeding as though it is business as usual for the time being.

WBD said Thursday that Discovery Global, the side of the business that will house its linear TV networks and Discovery+, will host its upfront event on Wednesday, May 13, at the Theater at Madison Square Garden.

WBD has previously announced a plan split into two companies: Discovery, which will house TNT, TBS, CNN, HGTV, Discovery and other linear channels to be led by Gunnar Weidenfels, and Warner Bros., which will house HBO, HBO Max and the WB film and TV studios, led by David Zaslav. Despite the company telling Wall Street last week that it has initiated a review of strategic alternatives to maximize shareholder value, including a possible sale of all or some of the company, it is proceeding as though the split will still happen.

Discovery will also sell advertising for the Warner Bros. side of the business, should the split go through, including for HBO Max. The upfront, should it happen, will spotlight the standalone companys vision, while also highlighting HBO Max and other Warner Bros. properties.

At Discovery Global, we will seek to inspire and empower audiences through bold storytelling and engaging stories, saidGunnar Wiedenfels,CFO of Warner Bros. Discovery and announced CEO for Discovery Global.We are committed to deepening connections between people and the world around them while delivering innovative, data-driven solutions that help brands engage meaningfully with our passionate global audience. By uniting creativity with intelligence, we aim to build lasting partnerships and deliver measurable results.

While the structure of our company is transforming, our shared commitment to creating meaningful connections between audiences and brands remains stronger than ever, addedRyan Gould,president of U.S. ad sales, go to market, Warner Bros. Discovery. Were looking forward to showcasing how the world-class portfolios of both Discovery Global and Warner Bros. can connect advertisers with high-impact consumer engagement and drive unmatched value.

The 2026 Upfront will mark a bold new chapter for Discovery Global and Warner Bros. where strategic vision meets brand leadership across Sports, News, Entertainment, and Streaming, saidBobby Voltaggio, president of U.S. ad sales, platform monetization, Warner Bros. Discovery. Through cutting-edge innovation in ad tech, data, and product development, were not just shaping the future were inviting our partners to build it with us.