Broadway had its highest grossing and best attended Thanksgiving week in history.
Overall industry gross was up 23 percent from the prior week, to reach $46 million, with attendance up 1.53 percent to reach 312,143. Last year, Thanksgiving week on Broadway brought in $34.5 million, with attendance at 228,711.
Wicked was the top-grossing show in the industry last week, bringing in close to $3 million, amid buzz for the movie and the lucrative holiday week. The musical is typically one of the top grossing shows each week, but during Thanksgiving week brought in close to $400,00 more than the prior week to reach $2.93 million. The Lion King also saw totals near $3 million, with $2.88 million, while Hamilton rounded out the top three with $2.6 million. The musical adaptation of Elf was also one of the top box officer earners last week, bringing in close to $2 million last week. The show, a limited engagement at the Marquis Theater starring Sean Astin and Grey Henson, played to 95 percent capacity and brought in $800,000 more than the prior week.
Among other high-flying shows, The Outsiders broke another box office record last week, bringing in $1.8 million, $400,000 more than the prior week, and breaking the house record at the Bernard B. Jacobs Theatre for the ninth time.
Several other productions brought in hundreds of thousands more than the prior week, including Back to the Future: The Musical, which brought in more than $700,000 more than the prior week to reach $1.48 million at the Winter Garden Theater. The Great Gatsby, which is playing the Broadway Theater, brought in close to $500,000 more than the prior week, to reach $1.6 million.
Gypsy, starring Audra McDonald, also continues to build momentum at the Majestic Theatre, playing its first seven-show week and bringing in $1.6 million. The musical revival is scheduled to open Dec. 19.
The week is traditionally high grossing for the industry and kicks off the holiday season for the industry, which brings in the highest totals all year for many productions.
The upward momentum from last season is a positive sign for the industry as it continues to seek a comeback from the pandemic. The industry total surpasses the record set in 2018, when the Thanksgiving week total was $43 million. The 2018-2019 season was the best attended and highest grossing season on record, and has represented somewhat of a benchmark for the industry to reach post-pandemic.
But while the week boosted most productions, some shows still saw their grosses fall from the prior week, including the Jez Butterworth play The Hills of California, which saw its grosses fall close to $70,000, to reach $339,876 and played to 59 percent capacity at the Broadhurst Theatre and A Wonderful World: The Louis Armstrong Musical, which saw its grosses fall about $80,000 to reach $591,628 and played to 65 percent capacity at Studio 54. The trajectory may spell trouble for the future of both shows.
Tammy Faye, which has already announced it will be closing at the Palace Theatre Dec. 8, also saw its grosses fall a further $60,000 to reach a new low of $259,515 for an eight-show week.