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Anheuser-Busch, Super Bowl Goliath, Plans Five-Beer Ad Blitz During Big Game
Anheuser-Busch, Super Bowl Goliath, Plans Five-Beer Ad Blitz During Big Game-April 2024
Apr 30, 2025 10:24 PM

Anheuser-Busch will bring a full roster of beers to this years Super Bowl party.

The beverage giant says that it has secured three minutes of national ad time and 45 seconds of regional ad time for this years Super Bowl LIX, which will air Feb. 9 on Fox.

The Super Bowl regular plans to run sports for five different beer brands during this years Big Game, including Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. The company says that the five ads will be a jumping off point for each brand, teeing up their campaigns for the remainder of the year. It ran spots for three different brands last year, including Bud Light, Budweiser, and Michelob Ultra. At Anheuser-Busch we recognize the unique position that our decades of experience with Super Bowl has granted us, says Kyle Norrington, chief commercial officer for Anheuser-Busch. For our brands to be an essential part of the broadcast, the in-game experience in bars and at-home watch parties across the country is a privilege we do not take lightly. A cultural moment like Super Bowl is when we truly show the world that no one can meet the moment like we can.

Anheuser-Busch says that it is this years largest Super Bowl advertiser across all beer, alcohol and consumer packaged goods companies.

Bud Light, a Super Bowl stalwart, will once again return to the game after last years Bud Light Genie spot, which featured cameos from the likes of Post Malone, Dana, White, and Peyton Manning. The beerpromises celebrity partners for its 2025 spot. Its ad will emphasize that there are few things easier to enjoy than good friends and cold Bud Lights.

But the company is also using the game to tout a few of its fast-growing beers, with the return o Michelob Ultra, which will launch its Play For An Ultra campaign, as well as a spot for Stella Artois, which will return to the Super Bowl after a five year absence. Stella will enlist the help of iconic celebrity partners for the spot.

Budweiser and Busch Light will have regional spots during the game, with Budweiser once again featuring its famous Clydesdales, and Busch Light bringing back its Busch Guy character.

As usual, expect teasers to begin popping up ahead of the big game, with the full reveal for many spots on gameday.

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