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What is the role of digital platforms in circular business models?
What is the role of digital platforms in circular business models?-February 2024
Feb 13, 2026 4:32 AM

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Role of Digital Platforms in Circular Business Models

In the context of sustainable development, circular business models aim to minimize waste and maximize resource efficiency by promoting the reuse, repair, and recycling of products and materials. Digital platforms play a crucial role in enabling and enhancing these circular business models.

1. Facilitating Resource Optimization

Digital platforms provide a means for businesses to optimize the use of resources by connecting various stakeholders in the value chain. These platforms enable the sharing of information, assets, and services, allowing businesses to collaborate and find innovative ways to reduce waste and increase resource efficiency.

2. Enabling Product Lifecycle Management

Digital platforms enable businesses to track and manage the entire lifecycle of a product, from design and production to consumption and disposal. By capturing and analyzing data throughout the product’s lifecycle, businesses can identify opportunities for product improvement, repair, and recycling, thereby extending the lifespan of products and reducing environmental impact.

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3. Supporting Circular Supply Chains

Digital platforms facilitate the creation of circular supply chains by connecting suppliers, manufacturers, distributors, and consumers. These platforms enable the efficient flow of materials, products, and information, allowing businesses to implement closed-loop systems where products are recycled or repurposed at the end of their life, rather than being discarded as waste.

4. Enhancing Consumer Engagement

Digital platforms empower consumers to actively participate in circular business models. Through these platforms, consumers can access information about product origins, materials, and environmental impact, making informed purchasing decisions. Additionally, digital platforms enable the resale, sharing, or rental of products, promoting a shift from ownership to access-based consumption models.

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5. Driving Innovation and Collaboration

Digital platforms foster innovation and collaboration by connecting businesses, entrepreneurs, researchers, and policymakers. These platforms provide a space for sharing knowledge, best practices, and technological advancements, driving the development of new circular business models and solutions. By facilitating collaboration, digital platforms accelerate the transition towards a more sustainable and circular economy.

In conclusion, digital platforms play a vital role in enabling and enhancing circular business models. By facilitating resource optimization, enabling product lifecycle management, supporting circular supply chains, enhancing consumer engagement, and driving innovation and collaboration, these platforms contribute to the transition towards a more sustainable and circular economy.

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Keywords: platforms, circular, digital, models, business, businesses, product, products, resource

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