Larri Merritt, a TikTok star and YouTube creator best known as Larray on social media, has signed with CAA for representation.

The major talent agency will focus on expanding Larrays creative reach through podcasting, touring, new IP, launching his clothing line Girlies and expanding brand partnerships.

A Compton native who appeared on NetflixsHype Housereality TV show, Larray with his blend of comedy and commentary has 28 million TikTok followers, 10 million YouTube subscribers and over 1.2 billion YouTube views. His comedy singles include Canceled, First Place and Last Place rank high on the Billboard Comedy Tracks chart and have earned 41 million views on YouTube.In 2023, Larray was named to Forbes 30 Under 30 list.

In a 2020 Forbes profile, he explained his connection to his social media and other digital fans. I was just with an influencer who refused to take a picture with a fan. It blew my mind. I was like, Were not doing anything. Youre just standing here. You need to take the picture. So, I took the fans phone and took the picture, Larray recalled.

Leveraging his TikTok popularity, Larray is using his strong connection with Gen-Z and Gen-Alpha demos to expand opportunities as a brand ambassador after already striking up partnerships with Coach, Prada, Calvin Klein, Hugo Boss, Tinder and Chipotle.

CAA has an expanding digital media department looking to get deeper into the creator community and digital ecosystem as the agency it focuses on talent representation, corporate advisory and emerging media platforms.