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Studio Chiefs Agree: California Needs a Better Plan to Keep Hollywood
Studio Chiefs Agree: California Needs a Better Plan to Keep Hollywood-August 2024
Aug 27, 2025 2:50 PM

It was never not going to come up. At the Milken Institute Global Conference, a panel of four film and TV executives (and one television writer) were asked about President Trumps foreign-film tariff plan, another potential foreign-diplomacy disaster in an effort to keep productions in the United States. The consensus answer from the group was a bit of a swerve.

Its a big issue, obviously, Ravi Ahuja, the Sony Pictures Entertainment president and CEO started things off. In terms of production leaving here, its almost more a California issue, honestly, than a U.S. issue. So, while its true a lot of production has left the United States, its even worse for California, and there are a lot of people including our companies that are working on this with the state government and trying to come up with different bills that will help. They want to help, but make no mistake the economics matter.

If the incentives are stronger in the United States and they are in many states well shoot here, Ahuja continued. I think whats often forgotten in our business is the margins are pretty modest. Producers will tend to locate in the place thats efficient so, the more we can make the U.S. efficient, the better.

Casey Bloys, the chairman and CEO of HBO and Max content, concurred.

I think it is a big California issue, because the talent is here, the infrastructure is here, Bloys said. But the issue becomes when youre trying to plan, because [the state tax incentives are] capped, you cant plan. You have to get into a lottery, and youre not sure if your show is going to get the tax break or not.

Bloys job is almost exclusively oversight TV series, not films. It is currently unclear if Trump intends to impose a 100 percent tariff on all internationally-produced television shows as well as films. We cant even be certain Trump will try to see his latest tariff threat through the day after Trumps tirade about Making Hollywood Great Again, the White House was already walking the idea back a bit.

Ironically, it is also the uncertainty of Californias tax-credit system that makes it very difficult to film there, Bloys said. Atlanta, Canada and others guarantee an incentive right up front; not Cali.

If California would address that, that would make a big difference, Bloys said.

Mike Hopkins said its a complicated issue, and he agreed to it being a California-specific one. He hopes to see Governor Newsom push through a planned tax-incentive increase this summer and to keep pushing that bar higher. Lets start by Making California Great Again.

Its a great day when you can walk out of your office and walk down to the set and say hi to your talent and see whats happening, Hopkins, the head of Prime Video and Amazon MGM Studios said.

Pearlena Igbokwe, the chairman of Television Studios, NBC Entertainment and Peacock Scripted, agreed: Thats the dream.

For the dream to be realized, the guarantees have to be there, Hopkins said. And they should be there, he argued.

Its not that were taking money and giving it to Tom Cruise or somebody, he said, adding that stars will get their fee wherever they go.

It actually does drive the economy, Hopkins said.

As for the lone storyteller on the Storytelling, Strategy, and Innovation: Shaping the Future of Filmed Entertainment panel, The Diplomat creator and writer Deborah Cahn said shes happy to have her executives drop by set, as Hopkins and Igbokwe daydreamed. That didnt happen for her on season one, as The Diplomat primarily filmed in Paris and London not for tax incentives, but because thats where the story took place. For season two, the show is in New York. Its no California in terms of studio-chief presence, but its plenty accessible.

The facilities here and the talent pool here is remains unmatched, Cahn said. Weve had great experiences overseas, (but) you still dont get the kind of designers, crews, craftspeople that you do here anywhere else. So this is always my first choice.

USA! USA! USA!

But if you need Buckingham Palace, you got to go get it, she said.

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