Houston Texans wide receiver Stefon Diggs has signed with SMAC Entertainment. The NFL star will work with the talent management firm and production company to identify new endeavors in the sports, entertainment and fashion landscapes.

Diggs is set to work with SMACs April Guidone and Jasmine Mooch Sina.

As Stefon embarks on his new journey in Houston where hell no doubt have on-field success, were looking forward to helping him advance and elevate his accomplishments in other areas, including entertainment, fashion and his charitable efforts, said Constance Schwartz-Morini, co-founder and CEO of SMAC Entertainment, in a statement. He is certainly one of the most charismatic personalities in the NFL today, and I know hell fit right in with us at SMAC Entertainment. Drafted by the Minnesota Vikings in 2015, Diggs career really took off when he joined the Buffalo Bills in 2020. In four seasons with the Bills, Diggs become an undoubted star, making first-team All-Pro in 2020, second-team All-Pro in 2022 as well as making four Pro Bowls (20202023). The 30-year-old was traded to the Texans in 2024.

During his time with the Bills, Diggs became a pop culture figure, noted for his fashion sense. He also established The Diggs Deep Foundation which focuses on youth development and education in his home city of Washington DC.

SMACs roster of talent includes DK Metcalf, Common, Wiz Khalifa, Michael Strahan, Deion Coach Prime Sanders, Erin Andrews, Antonio Pierce, Diana Flores, Nikki and Brie Garcia, and Tony Gonzalez.