As the Disney board proxy fight nears its deciding day, activist investor Nelson Peltz is taking aim at what he calls the companys woke film strategy, particularly as it pertains to Black Panther and The Marvels.
In a recent interview with The Financial Times, Peltz questioned the leadership of Marvel chief Kevin Feige and the larger movie strategy under Disney CEO Bob Iger. Though he said he did not want either leader unseated (Peltz is outwardly campaigning to take the board seats of current members Michael B.G. Froman and Maria Elena Lagomasino), he questioned how long Feige should remain and what the strategy should be moving forward. People go to watch a movie or a show to be entertained, Peltz said in the interview. They dont go to get a message.
Why do I have to have a Marvel thats all women? Not that I have anything against women, but why do I have to do that? Why cant I have Marvels that are both? Why do I need an all-Black cast? he later said in the interview.
These comments recall similar anecdotes about former Marvel Entertainment chairman and CEO Ike Perlmutter, who is a friend of Peltzs and a supporter of his proxy fight.
In Igers 2019 memoir The Ride of a Lifetime, Iger said he had received pushback on his idea to diversify the slate of Marvel movies and stop exclusively featuring characters who were white men. When presenting the idea, Iger wrote that one of the leaders of the Marvel team in New York, run by Perlmutter, told him female superheroes never drive big box office. But Iger decided to move forward.
I called Ike and told him to tell his team to stop putting up roadblocks and ordered that we put both Black Panther and Captain Marvel into production, he wrote in the book.
Disney continues to stand by this decision. In a letter to shareholders Monday, entitled Oh, Nelson, the company specifically referenced the Marvel quotes as well as his statement in the article: What sense is being a billionaire if youre not a bully?
Imagine the damage Peltz would do to Disneys boardroom with these perspectives, the letter reads.
In addition to defending Feige, who Disney writes has an unparalleled track record at Marvel, which has generated about $30 billion in global box office revenue, the entertainment conglomerate reiterated their view that Peltz does not understand the business, would not create shareholder value and brings no additive skills to the board.
Peltz, including his silent partner Ike Perlmutter, would harm Disney and jeopardize our strategic transformation, the letter reads.
Both sides have been campaigning and receiving shows of support in the lead up to the April 3 board meeting, with Iger and his board of directors receiving support from former CEO Michael Eisner, Star Warscreator George Lucas, Laurene Powell Jobs and the grandchildren of Walt Disney and Roy Disney.
However, Peltzs Trian Partners has received support from influential advisory firm Institutional Shareholder Services, which is recommending that its clients vote to add Peltz to Disneys board of directors (the firm did not advise voting to add former Disney CFO Jay Rasulo to board, which Peltz is requesting).










