zdask
Home
/
Arts & Entertainment
/
MS NOW Gets Into the Weather Business, Inks Deal With AccuWeather (Exclusive)
MS NOW Gets Into the Weather Business, Inks Deal With AccuWeather (Exclusive)-March 2024
Mar 8, 2026 4:54 AM

Alongside its politics and policy coverage, the soon-to-be-named MS NOW is making a big bet on the weather.

The Hollywood Reporter has learned that the channel (which will be rebranded from MSNBC on Nov. 15) has inked a multi-year deal with AccuWeather to bring its forecasts, data and meteorologists to MS NOW viewers. The deal makes AccuWeather the preferred weather source for Versant, so CNBC will also be take advantage of the companys data and forecasts.

The partnership will include daily branded segments on Morning Joeand Squawk Box, in addition to other coverage as needed. The channel also hired hiredDavid Parkinsonas senior weather and elections data analyst and Moses Small as climate reporter, reinforcing its commitment to weather and climate reporting. MS NOW has had to effectively build a newsgathering operation from scratch in conjunction with its split from NBC News, which took effect last month (Versants split from NBCUniversal is on track to happen early next year).

The channel has had to beef up its newsgathering across politics, foreign policy and investigations, and has supplemented that with partnerships, including with Sky News for international coverage. AccuWeather is another example of utilizing a partnership to fill a coverage gap.

The MS NOW studios in Times Square include a virtual reality studio with something akin to a small Volume LED backdrop, which is likely to be utilized for weather reporting and forecasts.

At such a groundbreaking moment for soon-to-be MS NOW, we are proud to continue to expand our reporting capabilities and offerings alongside AccuWeather,MS NOW senior vp newsgathering Scott Matthews said in a statement. Our networks mission embodied through our new name MS NOW, My Source for News, Opinion and the World is to bring our viewers the most-trusted news that they care about. We know, at a moment of unprecedented weather events, that AccuWeather will bring top-quality data and reporting to our audiences.

AccuWeather is proud to be the preferred weather provider for Versant, which further enhances AccuWeathers core mission to save lives, protect property and help people and businesses make the best weather-impacted decisions,added AccuWeather CEO Steven R. Smith.AccuWeathers forecasts and warnings with proven superior accuracy from its expert meteorologists will now reach millions more people with this multi-year deal on many new platforms.

Comments
Welcome to zdask comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Arts & Entertainment
Copyright 2023-2026 - www.zdask.com All Rights Reserved