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McDonald’s Settles $10B Discrimination Lawsuit Brought by Byron Allen’s Media Company
McDonald’s Settles $10B Discrimination Lawsuit Brought by Byron Allen’s Media Company-June 2024
Jun 15, 2025 6:05 PM

McDonalds reached a settlement in the $10 billion lawsuit brought by Byron Allens Allen Entertainment Studios, in which the media mogul accused the fast food company of discriminating against Black-owned media companies.

Allens companies and McDonalds released a joint statement on Friday, revealing that theyd come to an agreement to settle pending litigation between them. At the tailend of last year, U.S. District Judge Fernando Olguin found that McDonalds may have violated federal and state civil rights laws by keeping a separate advertising tier for companies who create content target toward Black audiences. We are pleased to find a resolution that maintains our business relationship, Allens Entertainment Studios and The Weather Channel said in a statement. During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonalds commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together.

The news comes after McDonalds was set to go to trial for the lawsuit.Financial terms of the deal were not disclosed.

Later in the release, it was noted that The parties reached a confidential commercial agreement whereby McDonalds will continue to purchase advertising from ESN in a manner that aligns with its advertising strategy and commercial objectives and ESN will dismiss its lawsuit against McDonalds in the United States District Court for the Central District of California. Additionally, they noted, Under the terms of the agreement, which are confidential, McDonalds is not admitting any wrongdoing, and the ads sold will, as per all such commercial deals, be priced at market value.

We are pleased that Mr. Allen has come to appreciate McDonalds unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonalds supplier relationships, McDonalds USA, LLC said. Our companys unique three-legged stool model relies on mutual respect, and we look forward to ESNs contributions to the betterment of our system.

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