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Last Call: The only good brand Twitter account
Last Call: The only good brand Twitter account-February 2024
Feb 12, 2026 5:26 AM
Last Call: The only good brand Twitter account

  It’s shocking, I know, but it exists.

  We’ve done a lot of writing recently about those rascally rascals behind brand Twitter accounts and their scampish antics.

  Snarky brand responses to Kim Kardashian’s Jack In The Box tweet, rankedYesterday, Kim Kardashian announced to the internet that she would like to speak to a manager:

  Read more

  But I am here to tell you there is one good brand Twitter account. It may be the only purely good brand Twitter account. My love for it is true. It is a regular source of, at worst, a smile, and at best, a ridiculous, high-pitched giggle.

  Meet the SparkNotes Twitter account, which posts literary memes and nothing else. Even when it’s announcing something else, like a site outage, it’s still literary memes. Here’s one from today:

  Earlier this week:

  This one seems like it was written for Kate Bernot and I to send back and forth to each other through Slack forever:

  This one got the aforementioned high-pitched giggle:

  Another Cher one:

  Good:

  They dust off this old format with some frequency:

  And then there are a bunch of Pride And Prejudice entries, and I love them all equally. There is perhaps no subject about which I will more regularly laugh than Mr. Darcy.

  And one Wickham one, because fuck that guy:

  It is a truth universally acknowledged that a brand account sucks unless it is refunding your pizza or posting Jane Austen jokes. Have a great weekend!

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