When AMC Theatres Distribution and Taylor Swifts team first revealed the top-secret project Taylor Swift: The Official Release Party of a Showgirl on Sept. 19, an AMC press release said the project would ultimately be made available in 100 additional countries or more outside of the United States. Thats no longer happening, The Hollywood Reporter has learned.
The plan was for Showgirl to first play for three days only over the Oct. 3-5 weekend in North America, and in at least 18 overseas markets, including in Canada, Mexico, the U.K., Ireland, France, Germany, Switzerland, South Africa, Australia and New Zealand. According to the Sept. 19 release, additional international territories not listed at the time would play Showgirl at a later date in October. More details about international dates and advance ticket sales were set to be announced on or around Oct. 3. But that date came and went, and the additional international rollout wasnt mentioned again, other than an Oct. 5 box office note from AMC saying that this concludes Showgirls run.
Studio distributors who have local offices around the world say it appears the decision mainly impacts Latin America and parts of Asia. Showgirl did play in Mexico, where it was a strong performer, as well as in Uruguay.
AMC declined to comment as to the reason for the change-up in plans. Other sources say its possible certain territories needed time to review the film per their ratings and censorship rules, and that Team Swift wanted to move on. Theres also the issue of subtitles (the version playing over the Oct. 3-5 frame apparently played in English only). Swift exercises extraordinary control when it comes to business decisions, although any studio would be eager to work with her. In that sense, AMC has been the envy of the town.
Its hardly like Swifts special cinematic experience needed anything else to crow about. It did record-breaking business at the domestic office, where it towered over the competition including films featuring two of the worlds biggest stars,Dwayne Johnsonand Leonardo DiCaprio with a final weekend tally of $34.1 million.
Thats an astonishing number for whats being described as a cinematic experience thats neither a concert pic nor a documentary, but rather a promotional event timed to the release of her new album,The Life of a Showgirl, which dropped Oct. 3 and is setting record dales. The 89-minute big-screen event was a mix of music videos, behind-the-scenes footage and a series of lyric videos for tracks on her new album. And it was bookended by the world premiere of her music video forShowgirlsingle The Fate of Ophelia, which she directed.
In terms of demos, as much as 90 percent of those turning out were females, while 74 percent of ticket buyers were under the age of 34. The largest quadrant was 18 to 24 (31 percent), according to PostTrak.
Fueled by diehard Swifties, the film is already the second-top grossing concert pic or special music event in history only behind traditional concert pic Taylor Swift: The Eras Tour, which played for several weeks in 2023 and grossed more than $180 million globally. Other musical artists have also done album release parties in theaters, such as Coldplay, but they are lucky if they earn $1 million domestically, or even $500,000 for that matter.
Overseas, AMC reported that Showgirl grossed $16 million from 54 territories a far different number than the 18 markets originally mentioned for a dazzling worldwide haul of $50.1 million. Rivals say they havent been able to confirm that it indeed played in that many markets, while Comscore reported numbers for just 14 markets out of a total of 22 territories where it showed it playing, although Comscore may have access to all the data and may just not be sharing it.
This is the second collaboration between Taylor Swift and AMC Theatres Distribution, which launched in 2023, with Eras Tour. Teaming with Swift has been a huge coup for AMC CEO Adam Aron.
AMC and Swifts team are particularly proud that never before has a movie hit No. 1 at the domestic box office with just 14 days between its announcement and its debut. At the numbers they did, perhaps it was wise to go off and enjoy the spoils instead of continuing to worry about further rollout.










