Julia Fox appearing on a billboard isnt news. But seeing her promise to help you find your forever home is.

A sly billboard outside a vape shop at 202 Mott Street in Manhattan very much the stomping grounds of the downtown actress, model and part-time brat summer muse boasts Fox as Cece from Specter Realty, the #1 realtor in New Jersey, along with a website and phone number.

Of course, this is actually a nifty new ad from Neon and Steven Soderberghs haunted house filmPresence. (Specter Realty is a nice touch.) The phone number (908-905-CECE) connects to a voicemail and a rep from Neon tells me theyve received over 1,500 messages. Most are from people in on the joke, playing around in character with Cece, somewhat remarkably, since no one calling had seen the movie whenThe Hollywood Reporterreached out last week.

Hi Cece, Im waiting to hear back. I was getting my colonic earlier and I noticed that you had left me a message about that beautiful little borough home in Jersey, one likelyPresenceticket-buyer offered. I dont live in New Jersey, but you might make me move there cause what is this mothering youre doing? another said.

Some who called dropped the act, and just wanted a chance to talk with Fox and to discuss theUncut Gemsstars unique position in pop culture. You know how some people are like, what would Jesus do? Like WWJD? I say, what would Julia do? WWJD, one devoted stan testified. (Lets hope Neon faces no backlash here; Foxs character sells a new home to Lucy Liu and Chris Sullivans family in the first scene then doesnt turn up again.)

The strangest messages about 10 percent, according to Neon were from other realtors who seemed to think that Fox was actually getting into the industry. One well-meaning Los Angeles-based realtor left their name and number, if youre really in real estate, Julia, to offer support and advice. The market is always good for agents, no matter what time of year, apparently, which might be good news for Cece once word spreads that her latest sale came with aghostly presence.

The specialty films distributors decided to open nationwide versus a more typical platform run and opened to $3.3 million from 1,750 cinemas over the Jan. 24-26 weekend. Thanks to a reported budget of less than $3 million, thats not a bad start.