The Prince Estate is painting Chicago purple.

The late singer's estate is partnering with brand entertainment company Superfly to bring “The Prince Immersive Experience” to downtown Chicago.

With original instruments, props and other memorabilia, Superfly COO Richard Gay says they worked hard to make sure the experience gave new insight into the Minnesota native's life and legacy.

The Prince Immersive Experience, 540 N. Michigan Ave., runs until Oct. 9. For more information visitprincetheexperience.com.