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IAC’s Dotdash Meredith Inks Deal With OpenAI, Will Bring People, Food & Wine to ChatGPT
IAC’s Dotdash Meredith Inks Deal With OpenAI, Will Bring People, Food & Wine to ChatGPT
May 20, 2024 12:47 AM

Barry Dillers IAC has cut a deal with one of the biggest players in artificial intelligence, OpenAI.

Dotdash Meredith, the IAC-controlled publishing company that owns publications like People, Food Wine, Better Homes Gardens, InStyle, Southern Living, and Real Simple, has cut a strategic partnership and licensing agreement that will bring DDMs content to ChatGPT.

The content that will be accessible includes time-tested recipes, expert health and financialinformation, leading style and entertainment content, and rigorous product reviews. ChatGPT will disaplay content and links in its responses. The companies will also work together in other areas, including integrating OpenAI tech into DDMs cookieless ad-targeting solution and working to create new AI products and features for its readers and use historical and ongoing DDM content to enhance its models performance.

Terms of the deal were not immediately disclosed.

Diller, the IAC CEO, has made no secret about his thoughts on generative AI, telling a summit last year that the tech could destroy the publishing industry.

Its going to be up-to-date, real time. If all the worlds information is able to be sucked up in this maw, and then essentially repackaged in declarative sentences in whats called chat but isnt chat there will be no publishing; it is not possible,he said, adding that he thought publishers should get together and sue.

Now, his company is one of the early publishers in cutting a deal.

We have not been shy about the fact that AI platforms should pay publishers for their content and that content must be appropriately attributed, saidNeil Vogel, CEO of Dotdash Meredith, in a statement. This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy Internet for the future.

Were thrilled to partner with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries, added OpenAI COO Brad Lightcap.

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