One thing you need to know about Philip Byron is that hes not a sports fan. Like, not at all. He knows its kind of weird that he recently left LeBron James production company for Tom Bradys.

From one G.O.A.T. to the next, as Byron put it to The Hollywood Reporter. Pretty much.

At the SpringHill Company, James banner, Byron was head of unscripted and docuseries. For Bradys Shadow Lion, hell oversee all original content: unscripted, scripted, features, documentaries and live programming. Its been a pretty god run from a modest start at DanceOn, which in 2012 was selected as one of YouTubes 100 funded channels (officially: YouTube Original Channel Initiative). He got a taste of scripted with Lloyd Braun, first at BermanBraun (also with Gail Berman), which transitioned into Whalerock Industries. In 2016, the sports-blind Byron joined James SpringHill, where he was a one-man band for the unscripted documentary department for four years; hed later add scripted. In those roles, Byron produced CBS competition series Million Dollar Mile, HBOs Muhammad Ali doc Whats My Name? and about 50 other projects, literally.

Its a good thing that James is such a good guy, in Byrons words, because the hire was no slam dunk. (Pause for laughter.)

Im pretty upfront with people that I am not a sports person, which gets people confused, Byron told THR and, it sounds like, James and his business partner Maverick Carter.But I love good stories, and I feel like I have a decent eye for what can sell and get made.

Byrons sales pitch says its better for business that he isnt into sports, despite the masters (of their sports, at least) he serves. I think it helps, ultimately, Byron said.

While there are a lot of diehard sports fans in the U.S., there are even more not-diehard sports fans, and thats the P.O.V. Byron brings to his G.O.A.T.s. Or at least to his close collaborators. Byron says that the biggest misconception with working with these top-tier athletes are attending all the pitch meetings.

I was very seldom needing LeBrons time, he said. When THR spoke with Byron, he was on day four of his Shadow Lion tenure, so TBD on T.B.

At Bradys banner, Byron, channeling TLC (the girl group, not the cable channel) says he plans to stick to the rivers and the lakes that youre used to in this case thats football The space that we should clearly own not basketball. But he also wants to make stuff that is super broad.

The way I see it, the NFL audience is families, its women, its men, its young, its old its all throughout the country, all throughout the world, Byron said. All those people that tune into NFL games have other interests, in terms of movies and TV and docs. So its like, how can we think about making things for them?

Still, Brady, now an NFL analyst for Fox Sports and part owner of the Las Vegas Raiders, will be Byrons north star like James was at SpringHill.

What does that even mean? Well, one thing Byron wants to do is bring back the great youth sports films that he (and I, and maybe you) grew up on.

I want to get into those great youth sports films that I grew up on, Byron said. There were so many of them back then: The Sandlot, Angels in the Outfield, Little Giants, Cutting Edge it was endless.

Also on his list: competition series a la Alone or Survivor, which Byron says feels very ripe for us.

But Im really not putting up any guardrails, Byron said.

Nor is Shadow Lion. Bradys banner doesnt have any traditional Hollywood deals in place, Byron said, leaving him and Tommy free and clear in the narrative space.

Byron and Brady sound like a winning combination. So long as they dont run into the New York Giants. (Sorry not sorry, Tommy.)