In Paramount+s Happy Face, all the murder happens in the past and off camera,but that doesnt mean the people behind it arent trying to unnerve viewers with their relatively novel spin on true crime.

To be sure, it is true. The Happy Face Killer is real. Keith Hunter Jesperson (played by Dennis Quaid) is serving a life sentence for the murders of eight women and has confessed to the killing of many, many more. He also has a daughter, Melissa Moore (Annaleigh Ashford), whose devoted her life to working with the families of victims. But that, in many ways, is where the similarities between truth and TV began to part ways. The dramatization, which launched on March 20, leans as far away from serial killer tropes as possible, nixing reenactments of crimes and displays of violence for tense exchanges between a convict and his fraught daughter introducing a purely fictional central mystery along the way. Showrunner Jennifer Cacicio, joined by fellow executive producers and TV veterans Michelle and Robert King, recently spoke with The Hollywood Reporter about making Happy Face including the nearly eight-year road to air, winning the favor of the real-life Melissa and their love of lengthy cold opens.

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This is hardly a traditional approach to true crime. The killer is already been caught, and the flashbacks avoid the crimes themselves. Was that always the intent?

JENNIFER CACICIO I think I found the podcast when I was working on Your Honor, and Id gotten to know Robert and Michelle through that show. Whats most interesting about the story is Melissas relationship with her dad and this idea of what it means to love a monster. Weve seen a lot of other serial killer shows before, and this seemed like an opportunity to tackle it through a fresh perspective.

MICHELLE KING Jen never considered anything else. She walked right into knowing that this is the way the story needed to be told.

Were you also considering what place depictions of violence might have on a show like this? Because there are none.

CACICIO We explored it but ultimately decided that it was scarier to not see it. I think we can imagine the worst. To me, the scene in the pilot where Dennis is just talking about how he kills a woman, its evocative and unsettling. That hes saying these things to his daughter is much more unsettling than any flashback of watching him do something. Its just a bit more specific.

Robert King It also relies more on performance. Weve all seen what happens in Criminal Minds or whatever when someones describing something and then you cut to the action just to kind of provoke. This relies on Dennis.

MICHELLE It also wouldve been a distraction from the theme. This is a story about a woman and her dad. To see an act of violence that didnt involve the two of them wouldve brought people off the theme.

I understand the motivations for all of this, but were your executives always on board? When you sell a serial killer show, theres generally the expectation of killing.

CACICIO The show has had many iterations because its been in development for a long time. We got the rights in 2018. We sold it in the room, pre-COVID, so weve had many executives. [Executive producer] Liz [Glotzer] and I always joked that after we sold it, we were worried they didnt realize there was not an active serial killer in the serial killer show. But it was always my intention to keep the show suspenseful and to stay true to Melissas emotional story. I didnt want a body to drop every week without losing the cliffhangers and twists and mystery that the viewer cares about. But its so much heavy material here. Robert, what did you say? Some shows are vegetables and some shows are dessert? I wanted this show to be dessert even though its about family trauma.

ROBERT KING A lot of modern shows raise your blood pressure because youre afraid theyre going to show something grizzly. Then theres the cringing. Thats what violence creates, and I dont even know if thats suspense I dont want to watch more, but Ill watch more. The key to Hitchcock suspense is not about the blood. Its, Uh oh. What is going to happen next?

Can you tell me about that shift in mandate, at least as it pertains to your own work?

CACICIO If I remember correctly, the first iteration was a little bit more of a slow burn crime drama. They wanted something a bit more propulsive hitting the thriller moments a little harder, making sure we had that a binge quality to the episodes. I always thought of it as a family drama that turned into something a bit more thriller-y by the end of the season. They wanted more of that energy in the beginning.

MICHELLE Talking about the challenges of getting it to the air, the preliminary challenge was just getting the rights to Melissas story having her trust us. That was all because of Jen and how she her story with Melissa, because there were other people bidding for this.

CACICIO The first time I listened to the podcast, I really connected to it. My dad was in prison for most of my childhood for drug-related crimes. Melissa and I were the same age, were both the oldest of three kids. We had these close connections to our dads who had a secret lives.

The show deviates from the real Melissa and Keith and goes into entirely fictional territory, introducing another possible victim. Why not just adapt the real story?

CACICIO I always knew I wanted to fictionalize the story. The podcast itself is very emotional in terms of coming to terms with who her father is, and also sitting down with the family members of her fathers victims. Its harrowing, but its not really a TV show. I didnt really trust myself to stay journalistically true to her story. But in wanting a serial killer show, I knew that I needed an engine. The podcast didnt have that. I told her the story of her family, her fathers victims families, but I wanted this other story that would underpin all of that. She liked the idea. Also, she had the podcast, she wrote a memoir, shes gone on talk shows. Shes told her own story, her own way. So a lot is different, but nothing outside the realm of possibility. The main engine of the show is Keith confesses to this ninth murder, and Keith has confessed to other murders. Some have panned out, some havent. So I took this thing thats happened and created a fiction version.

In taking real events and real names, and attributing fictional elements of this possible ninth murder to Keith, did you encounter any legal hurdles? Can convicted serial killers be defamed?

CACICIO No, we checked. Keith has no libel protections. Hes already defamed himself. And then we did change the names of his real eight victims.

Jen, youve worked with Michelle and Robert before. Did they indoctrinate you in the school of the incredibly long cold open?

ROBERT I love that its ours! (Laughs) Im so proud because Ive been seeing much longer cold opens on other shows, and it was like, Oh, how sweet.

It is a real signature. If Im 12 minutes into an episode and I still havent seen the opening titles, I assume you both produced it.

ROBERT I dont think Michelle and I have ever been good at a true cold open, which requires a little bit of a nugget of something a joke or some stupid bullshit. Oh, someone sent me flowers! Theres nothing helpful about that. You cant get into story. The later the break, the better. Also, its just funny. It goes back probably to Monty Python. Its always funny to me when you forgot and suddenly realize, Oh, its been 20 minutes and we havent seen the credits yet.

CACICIO You kind of trick the viewer into being sucked in. Youre already engrossed If its only four or five minutes in, its an excuse to change the channel or do something else.

Can you tell me about the conversations the three of you had about how much Dennis to show? The more screen time you give someone, the more room there is for empathy, and hes playing a complete monster.

ROBERT Silence of the Lambs was a good mold here. When you come down to it, Anthony Hopkins isnt in that much of Silence of the Lambs. But his presence and the weight of him fills it, and it probably would even be less traumatic were he in it more.

MICHELLE Theres something natural about the way it was told in that its all from Melissas point of view. Keith is stuck in prison, so youre only going to get to him when she gets to him. By definition, its going to be limited.

CACICIO All of these scripts were written before we cast Dennis. Once we cast him, did I write a few more scenes? Yes. But the character has his fingers in everything, because his presence has touched everyone even though hes not on screen nearly as much as Melissa.

Im under the impression this season ends in an open-ended fashion. Was that always the intent? The original logline made it seem limited.

CACICIO I definitely see multiple seasons. Melissas story is still unfolding. Keith is still writing letters. Right now, shes working with the family of the Long Island Serial Killer. Theres all this craziness around that. She has made subsequent podcasts with Susan Smith. She was the first producer to ever get O.J. Simpsons kids to go to speak publicly.

Oh, I wasnt aware of that.

CACICIO In in the end, they opted not to be part of the documentary. But she is the first producer they ever spoke to. But because of everything shes been through, she just has this way of getting people to trust her and open up to her. Shes just a walking ball of compassion, whos fallen into this career where shes around all these kind of crazy true crime stories and helping people navigate them. There are more stories to tell.

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Happy Face releases new episodes on Paramount+ every Thursday until the May 1 season finale.