Aloha (goodbye) fresh meat and also aloha (hello) SPAM.

Disneys latest marketing collaboration is with SPAM, with the two very longstanding brands teaming to promote the upcoming live-action Lilo Stitch movie, as well as whatever SPAM actually is.

Well let the SPAM brand answer that query itself.

When the first SPAM can came off the production line in 1937, the world was forever changed. This revolutionary product won over the hearts of soldiers, world leaders, celebrities, chefs, kids and parents. Future generations continue to enjoy it as a versatile, high-quality and great-tasting mealtime favorite, the About SPAM brand section of Wednesdays announcement reads. The whole world cant get enough of the iconic taste and the effortless creative potential contained within this iconic blue can. OK, that answered nothing what is in the iconic blue can?

SPAM is primarily made from ground pork shoulder and ham. Added are salt, water, modified potato starch, sugar and sodium nitrite, which acts as its preservative. Its a canned, processed meat product that is precooked and ready to eat straight from the can. And now there are cooler cans.

SPAM actually has a pretty rich history in Hawaii, the setting for Lilo Stitch (in theaters May 23), where it has been staple in local cuisine for generations. So Disney and SPAM have stocked grocery store shelves with three limited-edition cans featuring artwork that both honors Hawaii and plugs the movie. It gets a little weird where, in the press release, SPAM refers to its new trio of tins as island treasures, but well go with the flow on this one.

A new television commercial celebrating the iconic place in global pop culture that SPAM brand and Stitch share will premiere on May 5. As far as we can tell, what they share is a geography (Stitch came from space and settled on Kauai for the original animated film; the live-action version takes place on Oahu) and an appreciation for Ohana, the Hawaiian word for family.

Both the SPAM brand and The Walt Disney Studios have created timeless connections with families across generations, making this collaboration a natural fit, said Daniel Kubiak, senior brand manager for the SPAM brand. Were excited to bring our passionate fan communities together to celebrate and enjoy quality time with their Ohana, whether watching the film or creating their favorite SPAM dish in the kitchen.

Stitch, Pork and Mmm. Here are the limited-edition cans: