How can the release of an Emmy-winning show go under the radar?The Bearseason 4 returns tonight, and no one is talking about it. Well, at least not yet.

The Bearseason 4 premieres at 8 p.m. ET/5 p.m. PT on Wednesday, June 25. All 10 episodes stream on Hulu and Hulu on Disney+.

Recommended Videos The lack of promotion from the cast and the network is somewhat alarming. Most high-profile television shows flood the media with press in the days and weeks leading up to the premiere, from interviews and late-night talk shows to magazine profiles and podcast appearances.

Apart from a trailer and a few television spots, The Bearseason 4 has had little to no press surrounding the rollout. Its a strange decision, considering its one of FXs most valuable properties.The Bearseason 3 set viewership records for Hulu on its way to becoming the most-watched FX season premiere ever. Season 3 was also the most divisive, as it failed to meet the critical acclaim of the previous two seasons.

Related: Best new movies to stream on Netflix, Hulu, Prime Video, Max (HBO), and more Even without the lack of promotion, what The Beardoes have working in its favor is consistency. A new season ofThe Bearhas premiered every June for the last four years.

Created and executive produced by Christopher Storer,The Bearstars Jeremy Allen White as Carmen Carmy Berzatto, Ayo Edebiri as Sydney Adamu, Ebon Moss-Bachrach as Richard Richie Jerimovich, Liza Coln-Zayas as Tina Marrero, Abby Elliott as Natalie Sugar Berzatto, Lionel Boyce as Marcus Brooks, and Matty Matheson as Neil Falk.

The Bearseason 4 will deal with the aftermath of the Chicago Tribunes review of the restaurant. The review was mixed, judging by the reactions of the characters in the trailer. The Bears benefactor, Cicero (Oliver Platt), informs Carmy that the restaurant must start turning a profit or it will shut down. Also, Sydney grapples with leaving The Bear to work at another restaurant.

Its unknown ifThe Bearseason 4 will be the shows last. The shows marketing has not mentioned the words final season in the lead-up to the premiere. Then again, almost nothing has been revealed about season 4. Time to fall in line, chefs, and trust the process.