The scariest clown in Hollywood history appeared on the streets of several major cities on Wednesday.

Pennywise the Dancing Clown from the It films was spotted in locations around the globe as part of a promotion for HBOs spinoff TV series It: Welcome to Derry. The cities included New York, Los Angeles,Paris, Warsaw, Madrid, Manila, Mexico City, So Paulo and several others.

Pennywise played by Bill Skarsgard in the two hit films and the show made appearances along with his signature large red balloons. The Red Balloon Takeover promotion also included large balloon bundles and other series-themed characters and Easter eggs. The upcoming series is a prequel to theItfilms, which adaptedStephen Kings horror novel about a small town in Maine thats cursed by the presence of a shapeshifting killer that returns to murder a slew of children every 27 years.

The series (trailer below) introduces a new cast of characters living in Derry in 1962. The season is loosely based on one of the flashback interludes from Kings novel that centered around enlisted Black servicemen.

The show was developed byItfilmmakers Andy Muschietti and Barbara Muschietti, along with Jason Fuchs, who serves as co-showrunner with Brad Caleb Kane. Andy directed four of the seasons nine episodes. The show premieres Sunday, Oct. 26.

Pennywise in New York Courtesy of HBO Skarsgard has returned to play Pennywise, a villain that King fans agreed the actor embodied to perfection, after initially turning down the chance to continue the character. In aninterviewearlier this year, Skarsgard assured that the TV version is hardcore.

I felt like I was done with it, Skarsgard explained. Also, because I was shooting [Nosferatu], it just felt like, OK, this is the nail in the coffin on my monster roles. But its Barbara and Andy, and I love them and I enjoyed it more than I thought I would. We got to explore different sides of old Pennywise. Theres some cool stuff in there that we havent seen.

It floats: Pennywise aloft in Manilla. The rest of the cast includes Taylour Paige, Jovan Adepo, Chris Chalk, James Remar, Stephen Rider, Madeleine Stowe and Rudy Mancuso.