Comcast CEO Brian Roberts has unveiled plans for StreamSaver, an upcoming streaming product bundle that packages Peacock, Netflix and Apple TV+ that will be available to allComcastbroadband, TV and mobile subscribers.

Those three products will come at a vastly reduced price to anything in the market today and will be available to all our customers, Roberts told the MoffettNathanson Media, Internet Communications Conference during a session that was webcast on Tuesday.

Comcast, which also owns NBCUniversal, has answered cord-cutting and an increasing streaming video space with Now TV, a streaming TV bundle at the low end of the market, and Xfinity TV at the higher end. But the onset of rebundling streaming products has increasingly taken hold in the pay TV business as major studios look to wring profits from their streaming platforms. On Tuesday, Roberts talked up StreamSaver as an affordable streaming bundle that will underpin growth for his companys broadband business.

Weve been bundling video successfully and creatively for 60 years. And so this is the latest iteration of that and I think will be a pretty compelling package, Roberts told investors.

The launch of StreamSaver, pricing still to be determined, follows DisneyandWarner Bros. Discoveryteaming up on a streaming bundle that combines the Disney+, Hulu and Max streaming services. And Disney, Fox Corp. and Warner Bros Discovery have combined for a sports streaming joint venture. Like StreamSaver, all the streaming bundles are pitched as affordable for consumers stretched by the vast array of streaming platforms and their monthly costs.

Peacock, the streaming service of Comcasts entertainment unitNBCUniversal, has narrowed its start-up losses and ended the latest financial quarter with 34 million paying subscribers. Roberts told the investor conference that Peacock will continue with a steady-as-you-go dual ad and subscription model, however much the wider streaming space is facing increased competition and a drive towards profitability.

Were playing our own hand and I think we have a good road map, he argued.