Veteran digital media exec David Freeman is set to leave CAA at the end of the year to launchhis own banner, KyneticMedia Ventures, in mid-2026.

Freeman who has been with the major Hollywood talent and sports agency for 15 years and is currently head of digital media at CAA Creators plans to open Kynetic Media Ventures as an innovation studio and advisory platform for creator, artist and athlete-led companies that fuse storytelling with data and strategic capital.

CAA has been the most formative chapter of my career, said Freeman in a statement. Imdeeply grateful toCAAs leadershipfor their partnership inexpanding CAAinto new frontiers of digital media and creator representation as the market evolved.During a definingerafor media, technology, and storytelling,Ivehad the privilege of working with an extraordinary teamat CAA.They are thebest in thebusiness, andImincredibly proud of what we built togetherfor theamazingclients who trusted us early andremain at the forefrontofthis evolution. Freeman helped build and lead CAAs digital media division by representing emerging talent on fast-growing social media platforms like TikTok and Instagram. Having joined CAA in2010, Freeman has been a key player inthe creator economy at the intersection of Hollywood, Madison Avenue and Silicon Valley, as new models emerge for how creators, talent and athletes engage audiences, create their own IP and scale their media platforms.

Davids ability to see whats around the corner has always set him apart, CAA co-chairman Kevin Huvane said in a statement. He also deeply understands how creators and talent generate and build value and will take that significant insight and experience to his newcompany.

Freeman added that the launch ofKyneticMedia Ventures reflects a broader transformation across culture and commerce in the media space.

Kyneticis built for the age of intelligence,a platformforturning creative equity into long-term enterprise value.Werebringing together best-in-class strategists, technologists, marketers, and operators to build, fund, andadviseventures that unlock new forms of IP, business models, and fan engagement across entertainment, sports, and consumer culture, Freeman explained.