Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products
The Netflix sensation KPop Demon Hunters will take over toy store shelves next year, with the streaming giant inking what it calls an unprecedented and industry-first deal with both Mattel and Hasbro for a slew of toys, collectibles, games and consumer products based on the franchise. The company says that Mattel and Hasbro will be named global co-master toy licensees,...
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