Why Fanatics Is Taking a Swing at the Sports Advertising Business
Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on Tuesday announced the launch of a new division, Fanatics Advertising, which is being led by Jeremi Gorman, the former head of ad sales for Netflix and Snap. Gorman initially...
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