TelevisaUnivision Leans on “Cultura” at Upfront
TelevisaUnivision, the Spanish-language media giant, took a different approach to its upfront this year, turning the west sides HK Hall into what the company called Casa Cultura, a venue that celebrates Latin and Hispanic culture, through food, music, entertainment and more. The company, led by CEO Wade Davis, leaned on that message in a brief afternoon presentation to advertisers and...
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