Whats happened? Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.

Apple TV announced its name change alongside the streaming release date for the Apple Original Film movie, F1. Apple TV says this rebranding has given its streaming service a vibrant new identity. Apple TV will now share the name of Apples smart TV device and app. Why this is important: While streaming service rebrandings are not uncommon, Apple TVs new name is one of multiple changes to its business in recent months.

Apple TVs name change comes after it increased its streaming price to $12.99/month in August 2025. It also comes after Max rebranded itself as HBO Max in July 2025. Recommended Videos Why should I care? Since its launch, Apple TV has been one of the most prominent streaming services on the market, competing with giants like Netflix, Hulu, and Prime Video.

Apple TV has released several hit original films and shows, including F1, Killers of the Flower Moon, The Morning Show, Ted Lasso, Shrinking, The Studio, and Severance. Apple TVs new title should further distinguish itself from Disney+ and Paramount+. Apple TV being dubbed a vibrant new identity suggests more significant changes will occur at the streaming company. OK, whats next? Stay tuned for more news about Apple TV as it unfolds.

At this point, it is unknown how Apple TVs new name will affect its performance in the streaming market. Subscribers still have access to all the films and TV shows streaming on Apple TV. F1 will make its global streaming debut on Apple TV on Friday, December 12, 2025.