Nick Tuosto, the former head of gaming atmedia, technology and telecommunications focused investment and merchant bankLionTree,has unveiledthe launch of GoodGame Advisors, a boutique advisory firm.

Tuosto, also a co-founder and managing director of venture capital firm Griffin Gaming Partners, previously alsoserved as the global co-head of internet digital media investment banking atBank of America Merrill Lynch.

GoodGame will providefinancial and strategic advisory services to Griffin. It will also leverage Griffins data-driven venture insights to provide nuancedadvice to select clients of GoodGame Advisors and investors and portfolio companies of Griffin, the firm said.

Tuosto and his team have advised on more than 30 transactions in the interactive entertainment industry, accounting for more than $30 billion in deal value, according to the company.

Our intense focus on the interactive entertainment ecosystem allows us to deliver differentiated and creative outcomes, said Tuosto.

Added Strauss Zelnick, chairman and CEO of Take-Two Interactive Software: Nick has always prioritized our long-termsuccess. From our work with him and his team on deals for over a decade, I know firsthand the value oftheir extraordinary domain expertise and their practical, commercial and actionable advice.