Streaming platforms have led Nielsens Gauge rankings of TV use for most of the monthly snapshots four-year existence. It had yet to eclipse the combined total usage for cable and broadcast outlets, though emphasis on had. The Gauge for May shows that streaming captured 44.8 percent of viewing time in the United States for May, beating the combined tally of...

ColorCreative, the management and production co-founded by actress and writer Issa Rae, is planning to significantly expand its business, backed by the investment firm HarbourView Equity Partners. Rae is set to announce the deal at the Cannes Lions Festival Tuesday. Terms of the deal were not disclosed, but the companies say that ColorCreative has global ambitions, and will use the...

As media buyers and advertisers gather in France at Cannes Lions, Disney and Amazon are unveiling a new pact aimed at improving ad targeting for streaming television. The deal, between Disneys Real-Time Ad Exchange (aka DRAX, yes, also the name of a Marvel character) and Amazons Delivery Service Partner logistics unit, is aimed at allowing a greater array of advertisers...

David Zaslavs generous and unpopular pay package is about to change. Amid a split of Warner Bros. Discovery, which will see the companys TV networks and streamer Discovery+ spun off into a new, separate entity, the WBD compensation committee is revising the structure of Zaslavs compensation. Zaslav, the Warner Bros. Discovery president and CEO, will stay behind with the studios...

With Hollywood leaving behind its mergers and acquisition cycles to favor corporate spinoffs of late, Fitch Ratings on Monday weighed in on whether splitting off, say, a RichCo or a PoorCo from RemainCo will produce the promised rewards ofbetter balance sheets and debt reduction for major studios unbundling ailing linear TV assets from studios and streaming businesses. The ratings firm...

Long-time Paramount executive Barbara Zaneri is departing the company after 25 years. Zaneri, chief program acquisitions officer at the company, is stepping down to focus full time on a nonprofit group she founded, the Gold Star Services Network. As she departs, Virginia Lazalde-McPherson will take on new duties at Paramount, becoming chief acquisitions officers for Showtime and MTV Entertainment Studios....

Anglica Guerra, a former top executive at Apple, Sony, Colombian free-to-air network Caracol Televisin and Telemundo, has joined Dynamo, the Colombian production company and production services firm that has worked on the likes of hit crime drama Narcos and One Hundred Years of Solitude, as a partner and chief strategy officer. She will also lead two newly launched business units...

President Trump and Paramount Global are in active settlement discussions amid a lawsuit that Trump filed against the company over an interview that CBS60 Minutesaired last year with then-Vice President Kamala Harris. The revelation came in a motion filed Friday by Trumps attorneys asking for an extension in the deadlines in his lawsuit against Paramount Global, parent company of CBS....

McDonalds reached a settlement in the $10 billion lawsuit brought by Byron Allens Allen Entertainment Studios, in which the media mogul accused the fast food company of discriminating against Black-owned media companies. Allens companies and McDonalds released a joint statement on Friday, revealing that theyd come to an agreement to settle pending litigation between them. At the tailend of last...

There may be only one company that could get LeBron James, Tom Brady, Kevin Costner, Spike Lee, Jay-Z, Travis Scott, NBA star Victor Wembanyama, YouTuber Kai Cenat and dozens of other high-wattage names from the worlds of sports and entertainment under one roof: Fanatics, the sports merchandise, collectible and entertainment firm founded by Michael Rubin. And they want fans to...

Nothing is certain when it comes to predicting if a marketing effort a trailer, an activation, merch will stick with audiences. To that end, the past year has seen studios, streamers and record labels sign on more promo partners than ever before, says Disney chief brand officer Asad Ayaz, to help break through the clutter, combining the power of the...

One Piece actor Daniel Lasker has signed with Innovative Artists for representation. Lasker is recurring as Mr. 9, one of the villains in the Baroque Works criminal organization in season two of Netflixs live-action adaptation of the expansive manga and anime series. Lasker also stars in the upcoming indie feature London Calling as Barnabus, where he will appear opposite Josh...

The NBA, video game giant Take-Two Interactive and the National Basketball Players Association have agreed in principle to a multiyear extension of their partnership, continuing the NBA 2K video game franchise, while also expanding into new areas. One of those new areas is media and entertainment, with the companies unveiling what they are calling NBA Take-Two Media, which will combine...