The (Academic) Case Against the Netflix Episode-Release Strategy
Maybe dont copycat Netflix so much, other streamers. These days, 89 percent of U.S. households subscribe to a streaming service, and most of them carry four or more platforms simultaneously. With an overall industry churn rate of 37 percent, subscriber retention is key. For best odds: release episodes weekly. A new study from Carnegie Mellon University in Pittsburgh, Penn., shared...
See more >